- For over 5000 years, Olive oil has been used as a healing elixir, restoring "new" life to anything it touched. Proclaimed as "liquid gold", olive oil is rich in essential fatty acids that impart moisture directly to the hair and scalp. With consistent use, olive oil has historically been known to improve elasticity and hydration in hair. OLIVE OIL Heat Protection SERUM provides heat protection for hair. It helps to straighten the hair while shielding it from heat damage caused by using hot tools including blow dryers, curling and flat irons. Infused with Coconut Oil and essence of Olive Oil to add shine and moisture, Olive Oil Heat Protection Serum aids in leaving the hair shilky, shiny and smooth.Read More >>