Features KeraCare Moisturizing Shampoo for Color Treated Hair is a moisturizing conditioning shampoo formulated exclusively to enhance and preserve tone in color-treated hair. Same formula as Affirm MoisturColor Shampoo for Color-Treated Hair. Gently and thoroughly cleanses the hair and scalp. « Contains Fiber Strengthening Complex (FSC). « Shields hair from UV rays. Benefits « Minimizes color fading and extends the life of color. « Detangles and conditions hair. « Nurtures delicate hair conditions. Directions Directions: Wet hair thoroughly. Apply shampoo and gently massage into a lather. Rinse and repeat. Follow with KeraCare Moisturizing Conditioner for Color Treated HairRead More >>