Helen of Troy Limited has established a leadership position in the personal care products market through new product innovation, superior product quality and competitive pricing. Helen of Troy designs, produces, and markets brand-name personal care electrical products, which include hair dryers, straighteners, curling irons, hairsetters, women's shavers, mirrors, hot air brushes, home hair clippers and paraffin baths, as well as comfort products such as massage cushions, footbaths and body massagers. The Company also produces and markets non-electrical products, including: brushes, combs, hair accessories, mirrors, hair care styling products, body powder, and skin care products. The Company's household products include consumer product tools in the kitchen, cleaning, barbecue, barware, storage, organization, garden and automotive categories. The Company's products are sold primarily through mass merchandisers, drug store chains, warehouse clubs, and grocery stores. Meet the Hot Tools, #1 brand of styling tools in the professional beauty industry - Hot Tools. Tourmaline - Reacts to heat by becoming charged. It attracts impurities to itself like a magnet and destroys odor like smoke, pollutants and perfumes. When heated is a natural source of negative ions and far infrared heat rays. HOT TOOLS #1 seller for Curling Irons that used an electronic heating system for fast heat up and heat restoration. Hot Tools Specialty Irons like Pro-Moisture System with Tourmaline, Titanium and Ceramic Nano Technologies does more than just style hair it enhances hydration and shine compared to normal thermal styling with durability.
Hot Tools and The Magic of Ceramic line of styling tools are designed with penetrating far-infrared heat and negative ions to help reduce hair's exposure to heat and dryness while enhancing moisture and shine.